Gianluca Montiron, the team's principal, has just returned from Brazil where he spent time planning the year's definitive sporting program in Latin America.

Momentum is the first and only global 'Phygital' marketing agency in the world. 'Phygital' is the bond between both the physical and digital worlds. This helps create brand ideas that engage consumers and shoppers, interact with them and involve them through the interplay of experiences in the physical and digital spaces, through events and sponsorships, internet content creation, entertainment and music, social networks, e-shops marketing and promotion.

Momentum Brazil has in its clients' portfolio some of the country's most important companies and brands like Nestlé, GM, Bradesco, Coca-Cola, Sadia, Kimberly-Clark, Sony, L'Oréal, Petrobras and Colgate, among others. The young Eric Granado joins a team of internationally known athletes in several fields, such as: football players Luis Fabiano and Julio César, motorsport's Emerson Fittipaldi and Thiago Camilo, from the world of volleyball Giovane Gávio, Murilo Endres and Jaqueline Carvalho, skateboarder Marcelo Bastos, MMA Fighter Pezão and captain of the Brazilian national rugby team Fernando Portugal.